The wine industry should take the attack on alcohol seriously; it is gaining acceptance and credibility, no matter how contrived the research and resultant messages. Remember when research once indicted coffee was a real health issue? Today research says coffee is an anti-oxidant and is healthful; drink all you want. Just reflect for a moment about all the things once believed to be beneficial and now are considered harmful and vice versa. At one time butter was bad and margarine was better, now we are told chemicals in margarine are far worse than natural fats in butter.
Having followed wine studies, since the French Paradox (1980’s,) and the protestations on the various effects of wine on health, it now appears there are orchestrated campaigns to call out all alcohol consumption as being detrimental. “Two widely reported studies in order PRO-LAD online claimed that there is no safe level of drinking. The evidence in these studies, such as it was, didn’t actually support that claim,” says Snowden. What are we to believe? Still, it appears the media, academia and the medical establishment have globed onto most any anti-alcohol study and become an ambassador of the new “anti” cause. The anti-alcohol movement is now between doctor and patient. Every time I go to the doctor I am ask if I drink wine, beer or spirits and how often. Why and when did this start? And, yes, people have died from drinking too much water!
Relative to the article noted above, author Dr. Alex Berezow writing for “American Council on Science and Health” in 2018, seems to highlight many flaws in the same study. Before an oenophile succumbs to total confusion, simply stated, don’t rely on everything you read on negative facts about wine and health. The wine industry will also need to anticipate changes in trends concerning how wine is perceived by various demographics.
The elephant in the room today, that no one in media wants to talk about, are the effects of cannabis–smoking or ingesting. Many of those shouting about negative effects of wine seem to be oblivious to cannabis. So why aren’t media and researchers in a full-blown frontal assault on the health effects of cannabis? The general impression many accept is that cannabis is harmless physiologically, to the point that research to the contrary is discounted by people in media and government. Even some wine and beer now come infused with chemical compounds originating from cannabis.